Our own platform runs the entire webshop operation.

Every order from every country shop lands in one worklist. Smart "lanes" sort them automatically by what needs doing: pack, order a backorder, await delivery, review a return or invoice.

Each order card shows the status, amount, channel and next action at a glance. So the back office always knows what to do first, without hunting.

The Catalog is our own PIM, with a product editor built entirely to the content manager's wishes. Everything around a product sits on one screen: specifications, media, bundles and variants. We bundle separate products into a complete package, or manage a single product with multiple variants, for example different amperages for one fuse.

Underneath sits everything a smooth operation needs: customs data such as HS code and TARIC for hassle-free international shipping, price calculators that automatically work out dealer prices for our B2B arm alongside consumer prices, and stock and warehouse-location management down to the unit. The Channels panel also decides which country shops a product goes live in.

A mobile warehouse app runs on the floor. Scan a barcode to book in stock, move between locations, or find in seconds where an item sits, with bin locations and count corrections.

Every movement flows straight into stock and automatically resolves open backorders. Stock, warehouses and movements are traceable down to the unit in the backoffice.

The public webshops load lightning-fast and adapt per country: own language, currency, prices and delivery promises, all from the same central data. With the vehicle picker customers instantly find products that fit their car.

Adding a new market is a matter of configuration, not rebuilding. That is how AutoSound24 already runs across several European countries from the same platform.

Customers pick their car (make-model-trim) and on every product page instantly see whether it fits: a green "Fits your car" badge, or a clear warning when something does not.

Fitment data lives centrally in the platform, so a direct-fit set shows exactly which trims and makes it fits, including adapters and with no cutting or drilling. We put a lot of time and effort into this fitment process, precisely because fitment information online is often unclear and very hard for customers to find. It saves our customer service an enormous amount of time.

A customer enters their license plate and a quote wizard starts that already knows the car. In five steps (Car, Wishes, Approach and budget, Contact, Photos) they describe what they want, pick a budget and whether they want it installed.

This brings in fully-scoped installation requests (from € 500), including workshop fitting at an hourly rate. It works wonderfully for us: thanks to the license plate our specialists know exactly which car they are working with, and everything lands in one place instead of scattered across email, WhatsApp and phone calls, which makes it far easier to manage. We also reuse earlier quotes easily for the upgrades that come up often. That way it delivers qualified leads for the higher-value, complete audio upgrades.

Revenue, margin, orders, customers, Google Ads and Meta Ads: everything flows together via integrations and APIs into one analytics dashboard. Filter instantly by brand, country or period.

But it goes beyond marketing: we also see how we are doing operationally (are we meeting our delivery promises, where does it stall?) and which products and categories perform best. That kind of insight is missing from most off-the-shelf systems.