24/7 online rental bookings and automated pricing.
How we established search engine dominance per region and automated the manual quoting process. Clients can now calculate custom rental rates and book heavy machinery online, without administrative overhead.
Holland Kranen needed a professional, extremely fast online presence to generate quality leads. Moreover, their heavy equipment rental (with an operator, half-days, transport per km) required highly specific pricing logic. They sought a lightning-fast platform built to dominate regional SEO and to fully automate their quotation process.
LEUPEN Digital designed and developed The Complete Package: we built the entire website in Next.js, set up an automated local SEO architecture, and programmed the complex pricing calculator completely custom.
- High-performance custom website for maximum conversion and brand experience.
- Dynamically generated SEO landing pages for regional dominance.
- Fully custom rental configurator & CMS backend for frictionless booking.
Calculator & Backend
To eliminate administration overhead, we replaced manual quotes with an advanced Rent Configurator. Calculations for travel distance and rental duration happen instantly in the background. Customers select machines, rental periods, and options to immediately see a reliable rate.
Behind the scenes, the custom dashboard keeps rates and machine availability live. Inquiries land directly and structured at the organization, ready for handling.
- Complex custom logic (calculation by km and rental length)
- Tailor-made backend for transparent rate management
- Direct connection to quotation and booking pipeline
Equipment, Showcased
Every crane and attachment gets its own page with specifications, a photo gallery, and downloadable load charts, so customers know exactly what they're renting before they even call.
A direct 'Rent Now' button on the product page links straight back to the calculator, turning interest into a request within a few clicks.
- Full specifications and downloadable load charts
- Photo gallery of real on-site projects
- Direct connection to the price calculator
Digital Job Docket
Every job is closed out with a digital work order. Equipment, time logging, and travel distance are captured automatically, right on the operator's tablet on site.
The client signs directly on the screen. The job docket and signature are instantly emailed as a PDF and remain permanently available in a searchable archive.
- Digital signature captured directly on site
- Automatic PDF and email delivery to the client
- Searchable archive of every job docket
Tailored Back Office
Every calculator request and contact form lands in one structured inbox, complete with the full pricing breakdown. No more digging through separate emails.
Rates, surcharges, and minimum-hour rules are edited directly in a secured admin environment, with no developer involvement required.
- Full overview of every request and quote
- Self-service rates, surcharges, and minimum-hour rules
- Secure login for the team
Locally Dominant
For an equipment rental company, hyper-local visibility is the key to success (e.g., 'Rent a mini crane in Alkmaar' or 'Heavy lift in Hoorn'). To tackle this on a large scale, we built a programmatic SEO engine.
The platform launches hundreds of optimized SEO landing pages at lightning speed for very specific search terms and cities. This network generates a continuous daily stream of highly qualified regional organic leads directly to the top of the funnel.
- Automated regional SEO landing page generation
- Perfect SEO optimization score from Google (100/100)
- Continuous influx of high-quality organic leads
The Results
An unbeatable online position. Through lightning-fast performance and robust local SEO, regional leads flow in effortlessly. Customers can instantly view reliable real-time prices via the configurator, resulting in higher conversion rates and minimal administrative pressure for the company.
Ready for the next step in digitalization?
Discover how LEUPEN Digital can build a custom ecosystem for your business. From efficient configurators and back offices to premium web portals.